Bias
Someone might be so eager to confirm a gut feeling, that they only notice things that support it, ignoring all other signals. This happens all the time in everyday life.
We might get our news from a certain website because the writers share our beliefs, or we socialize with people because we know that they hold similar views.
After all, conflicting viewpoints might cause us to question our worldview, which can lead us to changing our whole belief system.
And let’s face it, change is tough. But you know what's even tougher? Doing good work when you have bad data. So, it's important to keep bias out of it.
You need all sides of the story to avoid sampling bias. - Google
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